NEW ABSTRACT Title: Encapturing meaning in the Economist magazine: the analysis of intersemiotic relations in text.
This paper reports on research which problematises the co-occurrence of visual and verbal modes in texts drawn from the Finance department of The Economist magazine. It is proposed that a social semiotic, metafunctional view of communication as developed by M.A.K. Halliday is an effective theory for informing attempts to explicate the visual-verbal interface in texts of this type. It is further argued that in The Economist magazine, the intersemiotic relationship between the visual and verbal modes is characterised by intersemiotic complementarity, which will be defined in the presentation. An analysis of a sample text is provided, and an analytical framework is presented.